A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. Now if you want to sell your products online, then your site must be enabled for e-commerce, where you must have the following features:

• You need to provide plenty of content and product description like sizes, dimensions, colors and comparisons with other similar products. It must allow the customer to choose a product, get a clear pricing and shipping costs on the product, complete the transaction and get an order number, and/or invoice confirmation via email. Allow your customer to choose a shipping method.
• You must tell the customer if the item is in stock or delivered against order. Ideally, you should have an email contact or live help if the customer has a question. Most importantly you must respond immediately! If you want to provide your own live chat and help desk services on your website, specialized softwares are available for purchase.
• Be sure your customer service links are large and clearly marked, so your client does not have to dig around to find information.
• Provide an ‘about us’ section or a section about your policies. If you have privacy statements and customer satisfaction policies, your customer will feel better about shopping in your store.
• You probably want to have customer quotes and references on the storefront page, as well, to let your prospective client know that others are happy with your service.
• Provide an FAQ with information about your return-back policies, guarantees, shipping prices and insurance charges if any.
• If you are so inclined, you can offer a print catalogue if the customer prefers to order one from your storefront and shop in the privacy of their homes.
• Do not annoy your customers by presenting products that are marked ‘sold’ or pages that say ‘under construction’ or ‘coming soon’.
• Do add new content frequently, so your returning customers will not be bored by seeing the same products they saw four months ago.
• If your site has got a date tag or has current references, be careful to change these references frequently so you don’t give the perception that nobody is attending or reading your site.

There is a world of difference between the writer who knows how o search engine optimize his website using articles and the other writer who though is very good but does not know how to write a search engine optimized article. Articles that are search engine optimized are simply those that are keyword rich.

They have the particular keyword targeted, appear a number of times. Thus, making it appear and rank high in the search engines. Writing search engine optimized articles takes a lot of practice. But once you get the hang of it, nothing can stop your website from ranking higher.

To write a SEO article, the very first thing I need you to look at is study this article. It is an example of an article that is optimized for the keywords “SEO” and “Search engine optimized”. You see how many times, these phrases have been mentioned in this article?

Yes, that is how you get to start writing those keyword rich articles that you hear about all the time. Initially, it will come across as hard. But with time, you will find it easier to do. Note that it is important that you do not make the article look like it is a spam article. Your keywords should not be more than 5% at best. This is also known as keyword density. This means that if your article is a hundred words, the number of times the keyword should appear should at best be five times.

Besides that, you have to learn how to write so that the thought will flow. This is the mistake many people make. You write a perfectly search engine optimized article only to find nobody is interested in it. This is because while writing for the search engines, you also need to write for the people who will be reading your website. Never forget that and you are on your way to writing the perfect search engine optimized article.