You know exactly what your organisation does and what your website offers its users. This information has probably become second nature to you, but first-time visitors to your site won’t know this. As such, make sure you don’t forget to tell them what you do.

As soon as new site visitors arrive at your website the first thing they need to know, before anything else, is what you do. You can talk all you like about how great you are, but unless you spell out what you actually do, they won’t even know what you’re so great at! This oh-so-overlooked yet such basic of information can be communicated to your site visitors in a number of different ways:

Page title

Don’t just use the page title to tell me who you are; tell me what you do too. If your company is called Bloggs Ltd don’t only place the words, ‘Bloggs Ltd’ in the page title as there’s plenty of room for more information. If Bloggs Ltd sells widgets, a good page title might be: ‘Bloggs Ltd – Buy widgets online’.

Note in this example, ‘Buy widgets online’ was used to describe what Bloggs Ltd does, and not ‘Widget seller’. When describing what it is you do be sure to speak the language of your users, and don’t talk from your point of view. From your point of view you sell widgets, but from their point of view they want to buy widgets online, so do bear this in mind when authoring the page title.

The page title is the first thing that appears on screen, and especially on dial-up modems can be the only thing that displays for the first 10 seconds or so. For many web users this is the first piece of content they’ll read on your site.

The page title is also very important for search engines, which place more importance on the page title than any other on-page element. Descriptive page titles are also essential for blind web users utilising screen readers, as it’s the first thing that gets read aloud to them upon arriving at the page.

Tagline

A good tagline is one of the most important usability features on any website. A good tagline should be explanatory and not vague, clear and informative and about four to eight words in length. A tagline is different to a company slogan, in that the former describes what the organisation/website does whereas the latter is designed to evoke certain feeling or create a brand.

‘Priceless’ and ‘I’m loving it’ are slogans by Mastercard and McDonald’s respectively – they differ from taglines because they don’t describe what the organisation does.

Taglines are so important because no matter on what page site visitors enter your website, they’ll always be able to quickly gain an understanding of what your organisation and website offers. This can be especially true for site visitors coming into internal pages from search engines – by telling these site visitors what you do through the tagline, they may be more likely to explore your site beyond the initial page on which they enter.

Taglines are also good for search engine optimisation, as they appear on every page right at the top of the page, an area on to which search engines place importance.

Main heading

The main heading on the homepage is one of the first pieces of text web users notice, especially on clean well laid out websites. Sticking a ‘Welcome to our website’ may seem to be friendly and welcoming to you, but to task-driven site visitors it doesn’t help in any way shape or form. A quick summary of what you do and/or what the website offers, in just four or five words can be highly effective (and very search engine friendly too!).

Opening paragraph

Perhaps the most important place on the homepage to tell your site visitors what you do, the opening paragraph must be short, succinct and straight-to-the-point. Just one sentence is enough to put across this most basic yet fundamental of information.

When writing this opening paragraph, remember to front-load the content (this rule actually applies to every paragraph on the website). Front-loading means putting the conclusion first, followed by the when, what, where and how.

Don’t write a story with a start, middle and conclusion – generally speaking on the web, we scan looking for the information that we’re after so put the conclusion first. This way, site visitors can read the conclusion first, which in this case is what your organisation actually does. If they want to know any more, they can then continue reading or jump to another section of the page. (To see front-loading in action, read any newspaper article.)

Exceptions

So, does every website need to tell users what the organisation does in these four different places? Well, not necessarily. We all know what Mastercard and McDonalds do, so it could definitely be argued that websites for household names need not explicitly say what they do. What these sites should do instead is tell us what the website offers, and this message can (and should) be put across in any of the above four ways – how else will site visitors quickly be able to find this out?

Conclusion

People are going to visit your site who don’t know what you do. Before you can even begin selling to them you must tell them what your organisation and website does. In addition to fulfilling site visitors’ immediate need (finding out what you do) you’ll also be boosting your search engine rankings. If your organisation is a household name, then instead of explaining what you do, it may be wise to tell site visitors what they can do on your website.

   Universal medical ID provides medical ID jewellery which is a great cushion while suffering from an emergency medical situation. Medical ID jewellery come in many forms; pendants, necklaces, wristbands, sport bands or bracelets. These have engravings which talk about the medical conditions of a patient.

Universal medical ID is a ready-reckoner for all such life saving medical ID jewellery. It’s common knowledge that most of the people undergoing an emergency situation can’t speak for themselves. Their pulmonary, cardiac or neurological deficits do not allow them to be coherent and speak about their malady. In such cases, it’s always important to have an engraving that can suggest your medical condition to a paramedic or a physical practitioner. Universal medical ID are champions in creating highly customized medical IDs. Thus the site is also doing a great human favour as these life saving tools are known to counter many emergencies effectively.

It is reckoned that maximum misdiagnosis occurs because emergency symptoms are common for many life-crushing diseases. The paramedics start a wrong line of treatment because a diagnosis can’t be offered in such quick time and the patient is not in a condition to speak. Correct diagnosis in first few minutes is critical and often is the difference between life and death. The engravings help in making a positive difference.

Universal medical ID emphasizes the fact that more than 95 percent of emergency responders look for medical ID for engraving of diseases, symptoms, doctors treating the disease, and their phone numbers. So if you have a recommendation from the Alzheimer’s association or the Epilepsy Foundation or the American Heart Association or the American Diabetes Association, then Universal medical ID will be all too glad to serve you with their state of art products.

You can speak to the Customer Care division between 8 a.m and 6 p.m, Monday to Friday and get all your queries answered in regards to the process of buying the medical IDs.

  

  We all have heard or read the story of the successful entrepreneur, coming from a poor family, struggling the majority of their young lives, then in early adulthood starting a small business venture, which eventually grew into a massive international corporation.

 

  We all know about a number of individuals who make a successful living from domaining, buying and selling digital goods or services on webmaster forums or flipping websites. Often these individuals generate an annual income exceeding hundreds of thousands of Dollars, and in few instances millions of Dollars.

 

  Looking at some successful Internet entrepreneurs, who have different backgrounds, different ways in which they started their ventures, different ways in which they promoted and managed their businesses, we have found one thing they all have in common – The Characteristics of a successful entrepreneur.

 

  Below are the characteristics, which set apart the successful entrepreneur from the other individuals failing in establishing a successful business. These are characteristics we can learn from and work on improving our chances in succeeding as a successful entrepreneur.

 

Entrepreneurs are Healthy and Energetic

 

Starting a new business often requires an enormous amount of time and energy from an entrepreneur. Spending long hours on your new venture is easier to do when you are healthy and fit. Because of this it is no surprise that entrepreneurs often pursue a number of sporting activities in their spare time rather than lying in bed catching a nap. The successful entrepreneur is willing to make certain sacrifices in his personal life in order to ensure that sufficient time and energy is spent in ensuring the success of his business venture.

 

Entrepreneurs are Self-Aware

 

Successful Entrepreneurs often know who they are, what they are good at and what they like to do. For the same reason they consist of a great self-esteem. They often choose a business venture that are based on their fields of expertise and knowledge and generally impress their clients with great service delivery, knowledge and experience.

 

Entrepreneurs are Goal-Oriented and Ambitious

 

In general entrepreneurs set highly specific, challenging goals for themselves and then take action to achieve them. While working towards achieving their goals, entrepreneurs invest the majority of their time, energy and resources in ensuring that these goals are successfully achieved.

 

Entrepreneurs are Knowledgeable

 

The motto of all successful entrepreneurs: Knowledge is power. In order to succeed in a particular business venture it is expected of the entrepreneur to know all aspects of that business, including competition, strengths, weaknesses and market trends for growth or decline. Often entrepreneurs grow their knowledge by investing time and money in further education. The majority of entrepreneurs spend reasonable time on a daily basis ensuring that they are up to date with world news and business trends locally and abroad, constantly identifying new possibilities for growth.

 

Entrepreneurs are Highly Focused and Self-Motivated

 

An entrepreneur is often on top of his ball-game. No person needs to tell an entrepreneur what needs to be done next. Very few people can contribute positively towards the growth of a successful entrepreneur’s business.

 

Entrepreneurs are Excellent Planners

 

In all instances entrepreneurs spend time in creating and following plans to reach their goals. Entrepreneurs constantly revise their plans and goals ensuring they are still in line with the business’s success.

 

Entrepreneurs are Realistic and Optimistic

 

In the majority of instances entrepreneurs accept that life will not always go as planned. Set backs often do not get entrepreneurs down and they are more likely to look for opportunities in making the best from a bad situation. Set backs are often considered as learning stones by entrepreneurs where the normal individual would have thrown in the towel.

 

Entrepreneurs are Independent and Self-Confident

 

In general entrepreneurial spirits are very discontent when they are working in large organizations, especially where their authority and control over production is limited. The majority of entrepreneurs, as stated, is in control and generally knows what is needed to achieve goals successfully.

 

Entrepreneurs have Perseverance

 

The majority of new small businesses around the world fail within the first year of existence. This is largely due to the lack of desire and determination to see through the very difficult initial stages of the business where large investments of time, money and energy bring minimal return. This is where the successful entrepreneur prevails by seeing through the bad times and being first in line to profit from the good times. Perseverance is the one characteristic that ensures survival of the new business venture in future.

 

Entrepreneurs are Willing to take Risks

 

There exists a common myth about entrepreneurs and their tendency to engage in very risky business decisions. Nothing is more further from the truth. Successful entrepreneurs generally carefully evaluate risk in terms of the potential rewards they face and the realistic odds of realizing such rewards. Entrepreneurs often rely on intensive research and business experience before engaging in any risky business decision.