As a part of our promotional efforts we just launched a little video which will be promoted on various media sites. Under the title “The One in a Million”, Zyas describes a few top features we have and we try to show why you should consider our web directory in your promotional campaigns. Enjoy it!

The importance of articles in todays websites and internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one’s site. It has become a key element in making a website work and earns profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site.

Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They would also be able to recommend your site to others.

Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.

Keywords and Keyword Phrases.

An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want.

The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts. There are many tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about.

Keyword Density

Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to “feel” its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.

Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.

Good Article Content

Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.

Linking Articles

And another important thing to remember. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON’T ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.

One of the richest men in the world has finally retired. The time has come for Bill Gates to leave his Microsoft office and his daily job. All these years, his creativity and discipline made from Microsoft one of the most respected business on the planet. Here is an excellent, funny video on his last day of work.

Creativity - This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so much competition and rivalry going on, every method of internet marketing should be employed and utilized.

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these are the so called Viral Marketing methods.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; I think everyone has had enough of all those pop up ads and spywares.

What is Viral Marketing ?

Viral Marketing also known as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, directory or Wordpress template, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to your advantage

The main advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a beautiful sponsored template, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moiré popular.

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.

A few days ago we have launched the Top 50 Traffic Directories List. I came up with this idea when I realized that there is no list to sort the directories by their actual traffic. Obviously Alexa pretend to rank the websites by their traffic but who trust their system? So what it might be better than an actual traffic screenshot from every interested directory owner?

For long time webmasters used to hide their traffic or very often to lie about it. This is why everyone pretends to have a great website but when you actually see their traffic…hmm…there is only a tiny fraction from what they use to say. It takes quite a bit of courage to show your traffic to everyone else…why? Because first of all this might clarify many things about the site you run. Many times webmasters promote their directories as “high quality” websites but if you would have seen what exactly they offer you would actually be surprised to find out that the things are quite a bit different.

I have a strange feeling that most of the so called “quality directories” offer so little in terms of traffic that it may be worthless to have your link submited.

My advice to every person looking to submit their websites to paid directories is to do a brief analyze of the directory in cause. This way you won’t get tricked by a nice custom template or by a flashy banner you might see on some other website. First of all…if you are a PR chaser (not recommended) you might see a lot of promotions for high PR directories. Please do not associate the high PR with high quality as most of the times the things are pretty different. You might pay quite a lot of money to a PR5 directory just to find your website on the third page of its category with PR0 on it and then just ask yourself…is it worthwile to pay so much for nothing? In most of the cases you won’t receive either PR or traffic from that directory but instead you’ll only get a normal backlink which you can get at half price or even for free from somewhere else.

On the other hand…submitting to a directory that has a lot of visitors may increase the chances to get some clicks back which it will be an extra bonus for your submission.

Top Traffic Directories List want to establish as an useful resource for those who are interested in submiting in directories that deliver. The most important thing is that the owners in cause were so kind and open minded so they provided us with a copy of their traffic details. Just thinking there are people willing to share with you their stats it’s a good feeling and it should be a huge plus when deciding to do business with someone you never did before. These people inspire trust and I would highly recommend to consider their directories when submitting your website. Don’t just get tricked by people saying “my directory is high PR” or “my directory is high quality”…always ask them to prove it.

As you may notice…there are not so many submissions so far…maybe the people still have something to hide, maybe they will need to drop the old ideas and to understand that being open to your potential customer it will only benefit in long term to your business.

I really hope this list will become more popular in the future and will atract both directories and submiters.